Rich has worked in the endoscopy field for over 30 years. In his past experience he has worked with U.S. Surgical/Covidien (Now Medtronics), Karl Storz Veterinary Endoscopy and Endoscopy Support Services. His mission is to provide veterinary practices with sales, service and to focus on training in all aspects of veterinary rigid and flexible endoscopy. Rich named the company "Pioneer" because years ago a well known veterinary surgeon acknowledged him and called him a pioneer in veterinary surgical stapling techniques and training in a lecture at the ACVS conference.